Exploring Québec’s Maritime
With Automobile En Direct &
Tourisme Québec.
Produced for Marijo Beaulieu
The Story:
After 4 years exploring Québec with our current Ford F150, our time has come to upgrade to a new vehicle. Our plan is to trade in our truck with Automobile En Direct and get a new vehicle that will support our camper and help improve our travels with Tourisme Québec.
We’re based in Montréal, QC, and we’re seeking a reliable used vehicle to assist us constant travels for work. At a time where keeping distance from others is key, highlighting your purchasing remotely feature is a noteworthy service worth considering. Our goal is to assist Automobile En Direct with their marketing needs by capturing fresh and modern photo + video assets for their content library and promote the purchasing process + the new vehicle in our upcoming Tourisme Québec Campaign! In addition, we want to share these images and tell stories of our experience using Automobile En Direct with our social audience.
Using our social media channels we will position Automobile En Direct as the go-to destination for purchasing used cars in Quebec, specifically targeting adventure seeking millennials.
The Campaign:
We're working on a summer campaign for Tourisme Québec (Canada's third largest tourism industry) and we thought Automobile En Direct would be a feature in this experience. Your diverse selection of used vehicles would upgrade our current situation, helping us explore remote areas all while continuing to capture the important moments along the way and keep things safe and stylish on the road!
When Will This Take Place: June 2021
What’s Required From You: Choose a package below!
What’s In It For You: Our goal is to assist Automobile En Direct with your marketing needs by capturing fresh and modern photo and video assets for your content library, as well as promoting your business in a province wide campaign.
Concept Images.
Concept video.
Deliverables
Throughout our journey with Tourisme Quebec, we will capture and deliver the following:
‣ Thirty royalty-free high-resolution photographs.
‣ Three 30 second social videos.
‣ One social media posts on Instagram.
‣ Daily Instagram Stories.
‣ One written piece highlighting the experience of purchasing a vehicle with Automobile En Direct.
‣ One branded sticker on our truck camper.
‣ Post project metrics report.
Following the project, we will capture and deliver the following:
‣ Thirty royalty-free high-resolution photographs.
‣ One Instagram Guide.
‣ Three 15 second social videos.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Potential outlets:
Social:
The Rolling Van - (Instagram) 36k Social Followers
tourismequebec - (Instagram) 175k Social Followers
Target Reach
36 Thousand
Potential Reach
623 Thousand
OUR CURRENT SET UP
Matt & Aaron
How @therollingvan & Citizen North came to be.
Five years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. Based in Montreal, Québec we are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
