Fuelling Winter Social
Content For Buff
The Story:
How would you spend a winter vacation during this Covid Era? For us, there’s no other choice than a trip through Québec's famous Laurentian Mountains. Our goal is to take advantage of the Canadian winter and to discover – or rediscover – all the different actives in the Laurentians while respecting public health recommendations. For everyone to do this safely we all need face coverings. That’s where Buff comes in!
When Will This Take Place: December or January 2020 (earlier if requested)
What’s Required From You: Choose a package below!
What’s In It For You: A new set of media assets that are relevant to the current climate. Our content is coming from real people, recommending real products.
Covid-19
Let’s cut right to the question on everyones mind…
What will the winter season look like in a pandemic year?
As many Canadians remain unsure about their winter travel plans, we’ve outlined what we see as a successful content trip during the pandemic and how we will weave together such content for Buff.
Keep Exploring.
Travelling in Québec is a chance to support local businesses while continuing to prioritize safety. Before venturing out, we will be sure to check local regulations for the most up-to-date information.
Avoid The Crowds.
At a time where keeping distance from others is key, an escape outside our major cities is worth considering. We want to showcase that Buff is the go-to face covering for winter activities.
Travel Responsibly.
As Canada begins to reopen, we’re creating content that will highlight how to get out and explore in a thoughtful, safe, and respectful manner.
Concept Images.
Highlighting the endless warmth and safety from Buff’s multifunctional headwear.
Concept video.
Introduce new products and styles in an engaging video.
Deliverable Examples:
Social Package:
$2,000
(25) Final client select images. Social and web, in perpetuity
(2) 15sec. Social Videos
Feature Package:
$4,500
(3) frames on @therollingvan IG stories
(45) Final client select images. Social and web, in perpetuity
(3) 15sec. Social Videos
Hero Package:
$7,000
(1) in-feed IG post on @therollingvan
(5) frames per day on @therollingvan IG stories
(65) Final client select images. Social and web, in perpetuity
(6) 15sec. Social Videos
All deliverables can be tailored for content and budget requirements.
Distribution.
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the stats to help you get a better idea of our audience.
Social:
The Rolling Van - (Instagram) 25k Social Followers
Target Reach: 25 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Three years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
