
Burton - Behind the Lines
Shot in Idaho
The Story:
Our company has been hired for our fourth winter campaign with Visit Idaho, and we believe Burton gear would seamlessly integrate into the imagery. Our goal is to support Burton’s marketing needs by capturing fresh, modern winter media assets for your content library, with your gear featured throughout the campaign and advertising for Visit Idaho.
At the heart of every campaign is a story that brings the adventure to life, and we’d love to create that with Burton in Idaho's winter wonderland. Our vision is to immerse Burton products in scenes that capture the essence of winter adventures—both on resort and in the backcountry—in one of the most underrated landscapes in the U.S.
Imagine Burton gear in action as we explore Idaho's snow-covered trails, capturing the stillness of forest hikes alongside sweeping mountain views. Moving onto the slopes, we’ll showcase the thrill of snowboarding against a dramatic alpine backdrop, with Burton’s innovative gear elevating these high-energy, performance-driven moments. Each shot will reflect the raw beauty and spirit of the modern-day adventurer, positioning Burton as an essential part of every winter journey.
Let’s bring the story of Burton to life, blending adventure with purpose in the heart of winter.

Concept Images
Highlighting the endless options of winter tourism

























Outdoor options to
fuel winter content.
Deliverables
Package 1
‣ Inclusion of Burton in Visit Idaho’s Winter Campaign and advertising media assets thereafter.
‣ 20x royalty-free high-resolution photographs. Commercial licence included.
‣ $5,000 USD
Package 2
‣ Inclusion of Burton in Visit Idaho’s Winter Campaign and advertising media assets thereafter.
‣ 60x royalty-free high-resolution photographs. Commercial licence included.
‣ 2x 10 sec. social reels
‣ $11,000 USD