Canadian Tire Takes On The
Renowned Coastal Mountains of BC!
The Story:
How would you spend a weekend on the west coast? For us, it’s no other choice than packing up the car and heading out on a road trip down the Sea To Sky highway.
We want to document the vast variety of gear/outerwear we use from Canadian Tire on trails and at stunning campsites. From snow caped peaks in the backgrounds to jagged ridge lines and pristine lakes - we'll position Canadian Tire as one stop shop for outdoor enthusiasts!
We want to help inspire our audience to fulfill their bucket list hikes and camping destinations - all while highlighting Canadian Tire along the way.
Concept Images.
The perfect shop
for all our needs.
Concept video.
Deliverables.
The goal of this project is to create a multi-faceted story shared across multiple mediums and platforms. A magnetic short film, stunning images and engaging articles shared throughout social and traditional media. Our team are experts at producing high quality, engaging content. We invite your brand to escape the ordinary and join us on our upcoming road trip. We’ll take your gear into the wild to capture authentic and inspired content.
Lillooet Lake Package: $6,000
5 frames on @therollingvan Instagram stories
20 final client selects, social and web, in perpetuity
1 Reel on @therollingvan
Mt Brunswick Package: $8,500
1 Instagram in-feed post on @therollingvan feed
10 frames on @therollingvan Instagram stories
45 final client selects, social
and web, in perpetuity
2 Reel on @therollingvan
All deliverables can be tailored for content and budget requirements.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Target Reach
42 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Five years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. Based in Montreal, Québec we are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.