Style and Function on Canada’s West Coast with Columbia Sportswear.
The Story:
We plan to traverse the stunning landscapes from Tofino to Vancouver, from Squamish to Whistler, as we unlock the untamed beauty of British Columbia. We envision a soul-stirring itinerary that encompasses the elemental experiences of surfing, trail running, hiking, basking by a beach campfire, and skiing. These are not just activities; they are moments of raw, unbridled connection with nature. Throughout the road trip, we'll be mastering the art of layering —adding or shedding as needed— to stay one step ahead of the whimsical PNW weather.
We extend an exclusive invitation for Columbia Sportswear to be the defining presence in our narrative. Picture your products seamlessly woven into the very tapestry of our journey, its essence elevating each encounter with the great outdoors. Let's craft a partnership where your commitment to excellence meets the uncharted wonders of British Columbia. Together, we'll not only traverse some very Canadian landscapes, but also forge an unforgettable connection between Columbia Sportswear and the spirit of exploration.
Let’s do this thing!
Concept Images.
Itinerary:
Day 1-3: Tofino – Surf, Sand, and Seaside Campfires
Kick off the expedition with the rhythmic roar of the Pacific Ocean in Tofino! Surf's up as we ride the waves, soak in the coastal vibes along tree-covered trails, and gather 'round beachside campfires beneath star-studded skies. This is where rugged meets relaxation.
Day 4: Vancouver – Urban Exploration with a Coastal Twist
Transition from nature to cityscape in Vancouver! Our coastal city adventure begins with urban exploration, fueled by the vibrant energy of this cosmopolitan hub. Cruise through the city's eclectic neighborhoods, embracing the versatility of Columbia Sportswear's urban outdoor collection, perfectly blending style and functionality.
Day 5: Squamish – Trail Running and Mountain Majesty
Next stop: Squamish, the outdoor enthusiast's paradise! Lace up your Columbia trail runners for runs along mossy trails and an awe-inspiring hike up The Chief (a Canadian classic) . We'll be surrounded by the stunning beauty of the Sea-to-Sky Corridor.
Day 6-7: Whistler – Spring Skiing Extravaganza
Wrap up the journey in Whistler, where spring skiing takes center stage! Feel the rush as you navigate the slopes, adorned in Columbia's cutting-edge winter gear. Whistler not only promises the thrill of skiing but also offers breathtaking mountain vistas, creating a fitting grand finale for our epic adventure.
Adventure, Exploration and Sustainability.
Deliverables.
Tofino Package: $5,000 CAD
5 frames on @therollingvan Instagram stories
20 final client selects, social and web, in perpetuity
1 Reel on @therollingvan
Whistler Package: $8,000 USD
1 Instagram in-feed post on @therollingvan feed
10 frames on @therollingvan Instagram stories
50 final client selects, social
and web, in perpetuity
2 Reels on @therollingvan
All deliverables can be tailored for content and budget requirements.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Target Reach
42 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Six years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.