Chasing Summer Adventures
With Duraflame!
Concept: OUTDOOR firelogs make it easier than ever to get fireside
The Story:
How would you spend a weekend on the west coast on Washington? For us, it’s no other choice than packing up the car and heading out on a road trip to go camping with friends!
We want to document the convenience of the OUTDOOR firelogs throughout this summer season. From outdoor camping, to beachside fires and costal mountains in the backdrop - we'll position Duraflame as the go-to source for those cozy summer vibes.
We want to help inspire our audience to fulfill their bucket list summer and showcase the best way to end the day. Nestled around the campfire with friends!
Concept Images.
The perfect
summer campfire.
Stackable, Crackling Firelogs
Concept video.
Deliverables.
The goal of this project is to create a multi-faceted story shared across multiple mediums and platforms. A magnetic short film, stunning images and engaging articles shared throughout social and traditional media. Our team are experts at producing high quality, engaging content. We invite your brand to escape the ordinary and join us on our upcoming road trip. We’ll take your gear into the wild to capture authentic and inspired content.
Firestarter Package: $5,000 USD
5 frames on @therollingvan Instagram stories
20 final client selects, social and web, in perpetuity
1 Reel on @therollingvan
Crackleflame Package: $8,000 USD
1 Instagram in-feed post on @therollingvan feed
10 frames on @therollingvan Instagram stories
30 final client selects, social
and web, in perpetuity
2 Reel on @therollingvan
All deliverables can be tailored for content and budget requirements.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Target Reach
42 Thousand
Camping is better by the fire.
Matt & Aaron
How @therollingvan & Citizen North came to be.
Five years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. Based in Montreal, Québec we are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
