Fuelling Shoulder Season
For Tourism Fernie
Produced for Christine Grimble
The Story:
Our journey begins in Squamish, making a long haul drive through the winding roads of BC. After arriving and settling in Fernie, our plan is to highlight a variety of local tourism operators around town that are available in shoulder season. There will be a special focus on capturing the cool, small town charm and mountain culture this euphoric town has to offer over the course of the next five days.
At a time where keeping distance from others is key, an escape outside our major cities is worth considering. Our goal is to assist Tourism Fernie with their marketing needs by capturing fresh and modern photo assets for their content library. In addition, we want to share these images and tell stories of our visit to Fernie. We will share these experiences with our audience of 42+ thousand people.
Using our social media channels we will highlight the stunning scenery, authentic and real community and aim to showcase the benefits of traveling to Fernie for a multi night stay during shoulder season.
Concept Images.
#ferniestoke
Concept video.
Deliverables
Throughout our journey around Fernie, we will capture and deliver the following:
‣ Twenty royalty-free high-resolution photographs.
‣ Two 30 second social videos.
‣ Two social media post or reel on Instagram.
‣ Daily Instagram Stories.
‣ One written piece highlighting the experience.
‣ Post project metrics report.
Our deliverables can be tailored specifically to your needs. In addition, we can offer the following as an extended package:
‣ Two Instagram Reel posts.
‣ One minute IGTV video.
‣ One Instagram Guide.
‣ One 60 second recap video.
‣ Three 15 second social videos.
Schedule
JAN ‣ Send document and await feedback
FEB ‣ Confirm Project
May ‣ Anticipated month of project.
June ‣ All digital content completed.
June ‣ Assets delivered.
July ‣ Post-project metrics provided.
This schedule provides a rough timeline. The weather during these months is preferable for this project but we are flexible and dates can be catered to your needs.
Distribution.
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a link to our media kit that will outline the stats to help you get a better idea of our audience.
Social:
The Rolling Van - (Instagram) 42k Social Followers
Target Reach: 42 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Six years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
