Exploring Québec’s Maritime
With GoMacro & Tourisme Québec.
Produced for Ali Hartwig
The Story:
The Campaign
We're working on a summer campaign for Tourisme Québec (Canada's third largest tourism industry) and we thought GoMacro would be a great fit for tagging along. Your diverse selection of nutritious organic protein bars would fit right into this trip by helping us energizing our morning breakfasts, mid-afternoon snack, and evening treats after a day of exploring!
When Will This Take Place: June 2021
What’s In It For You: Our goal is to assist GoMarco with your marketing needs by capturing fresh and modern photo and video assets for your content library all while promoting your product to a large North American audience.
Concept Images.
GoMacro
Concept video.
Deliverables
Throughout our journey with Tourisme Quebec we will capture and deliver the following:
‣ Fifteen royalty-free high-resolution photographs.
‣ Two 10 second social videos.
‣ One social media post on Instagram.
‣ Five Instagram Stories.
‣ Post project metrics report.
Our deliverables can be tailored specifically to your needs. In addition, we can offer the following as an extended package:
‣ One Instagram Reel posts.
‣ One minute IGTV video.
‣ One Instagram Guide.
‣ One 60 second recap video.
Schedule
APRIL ‣ Send document and await feedback
MAY ‣ Confirm Project
JUNE ‣ Anticipated month of project & move.
JULY ‣ All digital content completed.
JULY ‣ Assets delivered.
AUGUST ‣ Post-project metrics provided.
This schedule provides a rough timeline.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Potential outlets:
Social:
The Rolling Van - (Instagram) 36k Social Followers
tourismequebec - (Instagram) 175k Social Followers
Potential Reach
36 Thousand
Potential Reach
623 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Six years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
