Chasing Quebec’s World Class Fall Foliage with Heineken Canada.
Let’s Embark On An Adventure Together:
What would your perfect escape in October be? For us, there's simply no alternative to embarking on a quest for Quebec's world-class fall foliage. QC is renowned for its stunning autumn transformation, and we believe our unique perspective and engaged audience would be a fantastic fit to showcase this natural wonder to the world. The vivid colours, stunning landscapes, scandinavian-style cabins and rich cultural experiences make it a perfect canvas for authentic storytelling. As the leaves begin to change and the crisp autumn air sets in, there's no better time to celebrate the beauty of nature, the joy of camaraderie, and the warmth of sharing stories over a great beer. By joining us on this adventure, Heineken Canada can tap into the magic of this unforgettable season.
This journey is all about chasing and savouring the present moment. We'll be seamlessly transitioning between some of the province's finest cabins while immersing ourselves in the beauty of their surrounding regions. The fall season is a time of high social media activity, making it the perfect opportunity to showcase Heineken’s products to a captivated and attentive audience.
Concept Images.
Exploring Fall Foliage
With Heineken.
Deliverables.
The goal of this project is to create a multi-faceted story shared across Instagram and TikTok. Magnetic reels, stunning imagery and engaging real-time stories shared with our audience. We’re experts at producing high quality and engaging content. We invite Heineken to escape the ordinary and join us on our upcoming road trip. We’ll take your products along for the ride to capture authentic and inspired content.
Original Package ($4,800):
1 Instagram in-feed post on @therollingvan feed
3 frames on @therollingvan Instagram stories
10-15 final client selects, social and web, in perpetuity
1x 15sec. Recap Reel
0.0% Package ($7,600):
2 Instagram in-feed post on @therollingvan feed
8 frames on @therollingvan Instagram stories
20 final client selects, social
and web, in perpetuity
2x 15sec. Cinematic Reels
All deliverables can be tailored for content and budget requirements.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Target Reach
41.4k Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Five years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Post-travels, we started a started a full services creative agency, Citizen North based in Montreal, Québec and Vancouver, BC. We are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.