Fuelling Winter Social
Content For Inniskillin Wines
The Story:
There’s a few ways to make the most of winter 2021: local road trips, cabin staycations, and getting outdoors.. with a glass of your Sauvignon Blanc from the Discovery Series of course! Our goal is to take advantage of the Canadian winter and to discover – or rediscover – all the different actives in the Québec region while respecting public health recommendations.
When Will This Take Place: January - February - March 2021
What’s Required From You: Choose a package below!
What’s In It For You: A new set of media assets that are relevant to the current climate + sharing your product with our 35k+ social audience. Our content is coming from real people, recommending real products.
Covid-19
Let’s cut right to the question on everyones mind…
What will the winter season look like in a pandemic year?
As many Canadians remain unsure about their winter travel plans, we’ve outlined what we see as a successful content trip during the pandemic and how we will weave together such content for Inniskillin.
Keep Exploring.
Travelling in Québec is a chance to support local businesses while continuing to prioritize safety. Before venturing out, we will be sure to check local regulations for the most up-to-date information.
Avoid The Crowds.
At a time where keeping distance from others is key, an escape outside our major cities is worth considering.
Travel Responsibly.
We’re creating content that will highlight how to get out and explore in a thoughtful, safe, and respectful manner.
Concept Images.
Highlighting the endless warmth and activities you can have with Inniskillin this winter season.
Concept video.
Introduce new products and styles in an engaging video.
Deliverable Examples:
Social Package:
$3,000
(20) Final client select images. Social and web, in perpetuity
(1) 3 Frame story on @therollingvan IG.
(1) Static Post on @therollingvan IG.
Feature Package:
$5,000
(30) Final client select images. Social and web, in perpetuity
(2) 3 Frame stories (2 separate stories w/ 3 frames each) on @therollingvan IG.
(1) Static Post on @therollingvan IG.
(2) 15sec. cinematic social videos
Hero Package:
$8,500
(65) Final client select images. Social and web, in perpetuity
(5) 3 frame stories (5 separate stories w/ 3 frames each) on @therollingvan IG stories
(3) in-feed IG post on @therollingvan
(5) 15sec. cinematic social videos
All deliverables can be tailored for content and budget requirements.
Distribution.
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the stats to help you get a better idea of our audience.
Social:
The Rolling Van - (Instagram) 35k Social Followers
Target Reach: 35 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Three years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
