Exploring Québec’s Maritime
With Mammut.
How can we make the most out of travelling locally and rediscovering our backyard.
The Campaign:
We're working on a fall campaign for Tourisme Québec (Canada's third largest tourism industry) and we thought Mammut would be a great fit for the journey. Your diverse selection of adventure-driven gear would fit right into this trip by helping us explore remote areas in comfort and continuing to capture the important moments along the way!
We’re helping encourage Canadian’s to create their best travel moments in their own backyard this fall. We want our audience to be encouraged to explore the vibrant cities and charming towns, provincial parks and other well-kept secrets along the way. This campaign is directly focused around inspiring and enabling all people to get outside and enjoy autumn.
Concept Images.
Slow down and breathe in the salty ocean air and rich coastal culture with one of the many quintessential coastal road trips that every Northeastern resident should experience at least once in their life! Here are some concepts of how we imagine capturing Mammut line of products along the way.
Chasing Fall Foliage
With Mammut.
Concept video.
Millennials are flocking to all different forms of travel whether it’s boutique and luxurious staycations, van life or camping, we are here to encourage them to get out and explore our Canadian backyard!
Deliverables.
The goal of this project is to create a multi-faceted story shared across multiple mediums and platforms. A magnetic short film, stunning imagery and engaging articles shared throughout social and traditional media. We’re experts at producing high quality and engaging content. We invite Mammut to escape the ordinary and join us on our upcoming road trip. We’ll take your gear along for the ride to capture authentic and inspired content.
Content Package:
30 final client selects, social
and web, in perpetuity
1x 30sec. Full Recap Film
Countless fall content for your social & marketing channels
Baseline Package:
1 Instagram in-feed post on @therollingvan feed
2 frames on @therollingvan Instagram stories
35 final client selects, social and web, in perpetuity
1x 30sec. Full Recap Film
Premier Package:
2 Instagram in-feed post on @therollingvan feed
5 frames on @therollingvan Instagram stories
60 final client selects, social
and web, in perpetuity
1x 60sec. Full Recap Film
2x 30sec. Social Videos
All deliverables can be tailored for content and budget requirements.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Potential outlets:
Social:
The Rolling Van - (Instagram) 18k Social Followers
tourismequebec - (Instagram) 153k Social Followers
Target Reach
18 Thousand
Potential Reach
578 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Three years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. Based in Montreal, Québec we are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
