Exploring Québec’s Maritime
With Osprey Packs x Tourisme Québec.
Produced for Vince Mazzuca
The Story:
Our journey begins in Montréal, making a long haul drive through the winding roads and ending our journey in Bas-Saint-Laurent. We’ve been contracted by Tourisme Québec (Canada's third largest tourism industry) to highlight a quintessential east coast road trip. There will be a special focus on taking the roads less travelled and creating authentic experiences. We’ll be exploring small towns and hiking along beautiful costal trails over the course of eight days.
At a time where keeping distance from others is key, an escape outside our major cities is worth considering. Our goal is to assist Osprey with your marketing needs by capturing fresh and modern photo and video assets for your content library that are uniquely Canadian. In addition, we want to share these images and tell stories of our adventures. We will share these experiences with our audience of nearly 40 thousand people. These same experience will be shared on Tourisme Quebec’s social platforms.
When Will This Take Place: October 2021
What’s In It For You: An amazing opportunity to share your new line of products with a large Canadian audience in unrivalled Québec scenery and get a fresh new set of Canadian media assets.
Concept Images.
Slow down and breathe in the salty ocean air and rich coastal culture with one of the many quintessential coastal road trips that every Northeastern resident should experience! Here are some concepts of how we imagine capturing Osprey’s line of products along the way, both in the city and in nature!
Concept video.
Deliverables
Throughout our journey around Québec, we will capture and deliver the following:
‣ Inclusion of Osprey products in @therollingvan x Tourism Québec Campaign
‣ Thirty royalty-free high-resolution photographs.
‣ Two 15 second social videos.
‣ Five Instagram Story Frames.
‣ One Instagram Reel post.
Total Package Price: $12k USD
Our deliverables can be tailored specifically to your needs. In addition, we can offer the following as an extended package:
‣ Twenty royalty-free high-resolution photographs.
‣ One Instagram post.
‣ One 60 second recap video.
‣ Three 30 second social videos.
Schedule
AUGUST ‣ Send document and await feedback
AUGUST ‣ Confirm Project
OCTOBER ‣ Anticipated month of project.
OCTOBER ‣ All digital content completed.
OCTOBER ‣ Assets delivered.
OCTOBER ‣ Post-project metrics provided.
This schedule provides a rough timeline.
Distribution.
We know you want great content, but it's nothing without a plan to share it with the world. Our content featuring Osprey packs will be shared on Tourisme Quebec’s social and web based platforms.
Potential outlets:
Social:
The Rolling Van - (Instagram) 38k Social Followers
tourismequebec - (Instagram) 182k Social Followers
Bonjour Québec - (Facebook) 385k Social Followers
Bonjour Québec - (Youtube) 31k Social Followers
Web:
https://www.bonjourquebec.com/en-ca
Target Reach: 38 Thousand
Potential Reach: 1M+
Matt & Aaron
How @therollingvan & Citizen North came to be.
Six years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
