Chasing Fall Foliage with Ottawa Citizen.
How can we make the most out of travelling locally and rediscovering our backyard.
Stay Close:
You don’t have to travel far to travel well. For us, there’s no other choice than chasing fall colours around the Ottawa/Gatineau region. The northeast offers tourists world class fall foliage scenery throughout the month of October. This is an unprecedented opportunity to encourage residents to experience and travel local.
Play Close:
Autumn is fast approaching and we believe the Ottawa Citizen should provide its reader striking content on the most famous season in Eastern Canada. We’re here to help equip you with the content! We want to create a travel guide for your audience focused around chasing fall foliage in the Ottawa/Gatineau region - from urban streets, historic towns and regional parks.
Concept Images.
Slow down and breathe in the fresh autumn air and rich city culture with one of the many quintessential fall road trips that every Canadian resident should experience at least once in their life! Here are some concepts of how we imagine capturing fall foliage for Ottawa Citizen.
The Perfect Reason To
Explore The East Coast.
Ottawa Citizen
Concept video.
Millennials are flocking to destinations that are unique and picturesque. There’s no better time to visit Ottawa/Gatineau region and the beautiful fall colours that light up the landscapes and urban areas.
Deliverables.
The goal of this project is to create a multi-faceted story shared across multiple mediums and platforms. A magnetic short film, stunning imagery and engaging articles shared throughout social and traditional media. We’re experts at producing high quality and engaging content. We invite Ottawa Citizen to escape the ordinary and join us on our upcoming road trip. We’ll take your audience along for the ride to capture authentic and inspiring content.
The Charlevoix Package:
1 Instagram in-feed post on @therollingvan feed
2 frames on @therollingvan Instagram stories per destination
30 final client selects, social and web, in perpetuity
1x 30sec. Full Recap Film
The Ottawa Package:
2 Instagram in-feed post on @therollingvan feed
5 frames on @therollingvan Instagram stories per destination
50 final client selects, social
and web, in perpetuity
1x 60sec. Full Recap Film
2x 30sec. Social Videos
All deliverables can be tailored for content and budget requirements.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Potential outlets:
Target Reach
18.7 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Three years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. Based in Montreal, Québec we are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
