Chasing Fall Foliage With General Tire.
How can we make the most out of travelling locally and rediscovering our backyard.
The Story:
How would you spend a long weekend on the Northeast?
For us, it’s no other choice than all the activities along Québec’s coastline.
We’ll explore little known beaches and bluffs, national parks, rivers and restaurants.
Photographer and filmmakers Matt & Aaron will drive their Ford F 150 and truck camper loaded with gear on the famous route 132 exploring some of the most scenic and remote landscapes eastern Canada has to offer.
The Campaign:
We're working on a fall campaign for Tourisme Québec (Canada's third largest tourism industry) and we thought General Tire would be a great fit for tagging along. Your wheels would fit right into this trip by helping us improve performance, aesthetics and continue to capture the important moments along the way.
We’re helping encourage Canadian’s to create their best travel moments in their own backyard this fall. We want our audience to be encouraged to explore the vibrant cities and charming town, provincial parks and other well-kept secrets along the way. This campaign is directly focused around road trips and we believe our audience & the audience of Tourisme Québec will be very interested in rig that takes us from destination to destination.
Concept Images.
Slow down and breathe in the salty ocean air and rich coastal culture with one of the many quintessential coastal road trips that every Northeastern resident should experience at least once in their life! Here are some concepts of how we imagine capturing General Tire along the way.
The Perfect Road
Trip Essentials.
General Tire
Concept video.
Millennials are flocking to all different forms of alternative travel whether it’s van life or car camping, we are here to encourage them to get out and explore the local landscapes!
Deliverables.
The goal of this project is to create a multi-faceted story shared across multiple mediums and platforms. A magnetic short film, stunning images and engaging articles shared throughout social and traditional media. Our team are experts at producing high quality, engaging content. We invite your brand to escape the ordinary and join us on our upcoming road trip. We’ll take your gear into the wild to capture authentic and inspired content.
Arctic Package: $6,000
1 Instagram in-feed post on @therollingvan feed
2 frames on @therollingvan Instagram stories
30 final client selects, social and web, in perpetuity
1x 30sec. Full Recap Film
Grabber Package: $10,000
2 Instagram in-feed post on @therollingvan feed
5 frames on @therollingvan Instagram stories
60 final client selects, social
and web, in perpetuity
1x 60sec. Full Recap Film
2x 30sec. Social Videos
The above set of deliverables include a new set of tires from the client sent to Citizen North prior to the campaign start date.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Potential outlets:
Social:
The Rolling Van - (Instagram) 22k Social Followers
tourismequebec - (Instagram) 153k Social Followers
Target Reach
22 Thousand
Potential Reach
582 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Three years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. Based in Montreal, Québec we are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
