Moving Across Canada
With RBC Avion.
Produced for Alene van der Hoop
The Story:
The pandemic has people reexamining their lives. For us, it was an opportunity to make a big life change towards seeking happiness in the outdoors. And so begins our big move west in our truck camper.
Our journey starts in Mont Tremblant, QC and will follow us along the winding roads of the Trans-Canada Highway (one of the world's longest roads, spanning 7821km) towards the west coast. This journey will take us through iconic Canadian scenery, charming towns, multicultural eateries and everything in between.
A vast trip like this will have us spending in local communities across Canada.. and that’s why we plan to use our RBC Avion to garner points along the way.
We plan to tell authentic stories behind why we choose the RBC Avion to earn more RBC Rewards points in more ways than ever and the options to redeem our points for nearly endless options! Travel across Canada, buy timeless products for our new home, pay down debt, and invest in our future. Thats our plan.
Concept Images.
#avioning
Concept video.
Deliverables
Throughout our journey across Canada, we will capture and deliver the following:
‣ Ten royalty-free high-resolution photographs.
‣ Two 15 second social videos.
‣ One social media post on Instagram.
‣ Ten Instagram Stories.
‣ One written piece highlighting the experience.
‣ Post project metrics report.
Our deliverables can be tailored specifically to your needs. In addition, we can offer the following as an extended package:
‣ One Instagram Reel posts.
‣ One minute IGTV video.
‣ One Instagram Guide.
‣ One 60 second recap video.
Schedule
MARCH ‣ Send document and await feedback
APRIL ‣ Confirm Project
May ‣ Anticipated month of project & move.
JULY ‣ All digital content completed.
JULY ‣ Assets delivered.
AUGUST ‣ Post-project metrics provided.
This schedule provides a rough timeline.
Distribution.
We know you want great content, but it's nothing without a plan to share it with the world.
Potential Reach
36 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Six years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
