Business Travel Management with RBC.
Produced for RBC Small Business
The Story:
Our journey begins in Montreal, making a long haul drive through the winding roads of Quebec. Our job with Tourisme Quebec is to highlight a variety of local tourism operators around town that are available in summer season. There will be a special focus on all the amazing features of a quintessential east coast road trip. We will be capturing and sharing our adventures over the next seven days with our audience and Tourisme Quebec.
Our goal is to assist RBC with their marketing needs by capturing fresh and modern photo assets for their content library. Using our social media channels we will highlight how we rely on the RBC mobile app and highlight how much more enjoyable and efficient our workflow can be. We can focus on our finances anywhere in Canada with the help of NOMI Perspectives. And since time equals money, it's important to invest your time wisely! Manage our business on the go is crucial and we couldn’t do it without the help of RBC.
More details below!
Concept Images.
#RBCSmallBiz
Concept video.
Deliverables
Throughout our journey with Tourisme Quebec we will capture and deliver the following:
‣ Ten royalty-free high-resolution photographs.
‣ Two 30 second social videos.
‣ One social media post on Instagram.
‣ Ten Instagram Stories.
‣ One written piece highlighting the experience.
‣ Post project metrics report.
Our deliverables can be tailored specifically to your needs. In addition, we can offer the following as an extended package:
‣ One Instagram Reel posts.
‣ One minute IGTV video.
‣ One Instagram Guide.
‣ One 60 second recap video.
‣ One social media post on Instagram.
Schedule
APRIL ‣ Send document and await feedback
MAY ‣ Confirm Project
JUNE ‣ Anticipated month of project & move.
JULY ‣ All digital content completed.
JULY ‣ Assets delivered.
AUGUST ‣ Post-project metrics provided.
This schedule provides a rough timeline.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Potential outlets:
Social:
The Rolling Van - (Instagram) 36k Social Followers
tourismequebec - (Instagram) 175k Social Followers
Potential Reach
36 Thousand
Potential Reach
623 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Six years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
