Fuelling Winter Content
for REI
The Story:
Our journey begins in Boise and embarks on a road trip to visit Idahos top five most iconic winter destinations in the state. Our plan is to highlight a variety of adventures, from sunrise tours in the backcountry, snowmobiling over snow capped mountains, to wandering through the culturally rich towns that lay nestled beneath these mountains. There will be a special focus on the audience yearning for the real, taking roads less travelled and experiencing hidden gems off the beaten track. All while capturing the cool, small town charms and culture Idaho has to offer over the course of 10 days.
Our goal is to assist REI with your marketing needs by capturing fresh and modern winter media assets for your content library. Along with increasing brand awareness by having your gear showcased throughout the campaign & advertising assets for Visit Idaho. In addition, we want to share these images and tell stories of our road trip with our audience of 42+ thousand people.
When Will This Take Place: January/February 2023
What’s Required From You: Choose a package below!
Concept Images
Highlighting the endless options of winter activities
Outdoor options to
fuel winter content.
Concept video.
Deliverables
Throughout our journey with Visit Idaho, we will capture and deliver the following:
‣ Inclusion of REI in Visit Idaho’s Winter Campaign and advertising media assets thereafter.
‣ Twenty royalty-free high-resolution photographs.
‣ One 15-30 second social video.
‣ Three Instagram Stories from @therollingvan.
Our deliverables can be tailored specifically to your needs.
In addition, we can offer the following as an extended package:
‣ 15-30 second social video.
‣ 45-60 second social video.
‣ Overall Recap video.
‣ Additional Photographs.
Schedule
Nov ‣ Send document and await feedback
Nov ‣ Confirm Project
Jan ‣ Anticipated month of project.
Jan ‣ All digital content completed.
Jan ‣ Assets delivered.
This schedule provides a rough timeline. The weather during these months is preferable for this project but we are flexible and dates can be catered to your needs!