Exploring Québec’s Maritime
With Sea To Summit & Tourisme Québec.
Produced for Purple Orange
The Campaign:
We're working on a summer campaign for Tourisme Québec (Canada's third largest tourism industry) and we thought Sea To Summit would be a great fit for tagging along! Their diverse selection of lightweight gear for camping, backpacking, water sports, and travel would fit right into this trip by helping us equip and inspire Canadians to get outside this summer and explore their own backyard.
When Will This Take Place: June 2021
What’s In It For You: Our goal is to assist Sea To Summit with your marketing needs by capturing fresh and modern photo and video assets for your content library. All while creating authentic stories that connect with a large North American audience that are seeking new ways to get outside this year!
Concept Images.
Equip and Inspire
Concept video.
Deliverables
Throughout our journey with Tourisme Quebec, we will capture and deliver the following:
‣ Inclusion of Sea To Summit in @therollingvan x Tourisme Québec Summer Campaign and all advertising media assets there-afterwards.
‣ Twenty royalty-free high-resolution photographs.
‣ Two 15 second social videos.
‣ One social media post on Instagram.
‣ Six Instagram Stories.
Our deliverables can be tailored specifically to your needs. In addition, we can offer the following as an extended package:
‣ One social media post on Instagram.
‣ One Instagram Reel post.
‣ One minute IGTV video.
‣ One Instagram Guide.
‣ One 30 second social video.
‣ One 60 second recap video.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Potential outlets:
Social:
The Rolling Van - (Instagram) 36k Social Followers
tourismequebec - (Instagram) 173k Social Followers
Target Reach
36 Thousand
Potential Reach
621 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Five years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Three years later we started a full services creative agency, Citizen North. Based in Squamish, BC we are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.