Exploring Québec’s Maritime
With Sport Dinaco and Tourisme Québec.
How can we make the most out of travelling locally and rediscovering our own backyard.
The Campaign:
We're working on a summer campaign for Tourisme Québec (Canada's third largest tourism industry) and we thought Sport Dinaco brands would be a great partner for the journey. Your diverse selection of adventure-driven gear would fit right into this trip by helping us explore remote areas with durable, functional, and timeless outdoor equipment all while continuing to capture the important moments along the way!
We’re helping encourage Canadian’s to create their best travel moments in their own backyard this summer. We want our audience to be encouraged to explore the vibrant cities and charming towns, provincial parks and other well-kept secrets along the way. This campaign is directly focused around inspiring and enabling all people to get outside and enjoy summer in Canada.
When Will This Take Place: June 2021
What’s Required From You: Choose a package below!
What’s In It For You: An amazing opportunity to share your new line of products with a large Canadian audience in unrivalled Québec scenery.
Concept Images.
Slow down and breathe in the salty ocean air and rich coastal culture with one of the many quintessential coastal road trips that every Northeastern resident should experience at least once in their life! Here are some concepts of how we imagine capturing Sport Dinaco’s line of branded products along the way.
Move outside the expected
With Sport Dinaco.
Concept video.
Deliverables.
The goal of this project is to create a multi-faceted story shared across multiple mediums and platforms. A magnetic short film, stunning imagery and engaging articles shared throughout social and traditional media. We’re experts at producing high quality and engaging content. We invite Eddie Bauer to escape the ordinary and join us on our upcoming road trip. We’ll take your gear along for the ride to capture authentic and inspired content.
Kamouraska Package:
• Inclusion of select Sport Dinaco brands in @therollingvan x Tourisme Québec Summer Campaign
• (15) Final client select images. Social and web, in perpetuity
• (5) Story frames on @therollingvan IG.
Gaspésie Package:
• Inclusion of select Sport Dinaco brands in @therollingvan x Tourisme Québec Summer Campaign
• (20) Final client select images. Social and web, in perpetuity
• (7) Story frames on @therollingvan IG.
• (1) Static Post on @therollingvan IG.
• (2) 15sec. cinematic social videos
Saguenay Package:
• Inclusion of select Sport Dinaco brands in @therollingvan x Tourisme Québec Summer Campaign
• (30) Final client select images. Social and web, in perpetuity
• (10) Story frames on @therollingvan IG.
• (2) in-feed IG post on @therollingvan IG
• (2) 15sec. cinematic social videos
• (2) 30sec. cinematic social videos
All deliverables can be tailored for content and budget requirements.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Potential outlets:
Social:
The Rolling Van - (Instagram) 35k Social Followers
tourismequebec - (Instagram) 173k Social Followers
Target Reach
36 Thousand
Potential Reach
620 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Five years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Five years later we started a full services creative agency, Citizen North. Based in Montreal, Québec we are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.