Authentic. Adventure. Subaru Canada.
Produced for Julie
The Story:
Our journey will begin in either Vancouver, Toronto, or Montréal (our time is currently split between these cities). After arriving and settling in, our plan is to highlight a variety of local tourism through outdoor adventures, rich culture, cuisine and stunning landscapes (the Laurentians, Charlevoix, Eastern Townships, Gaspé). Ultimately, we’re seeking to embrace the remaining warm summer weather in the outdoors. There will be a special focus on visitors yearning for the real, taking roads less travelled and experiencing hidden gems off the beaten track. All while capturing the cool, small town charms and Canadian culture this dynamic province has to offer over the course of a week and a half.
Our goal is to assist Subaru Canada with your marketing needs by capturing fresh and modern photo and video assets for your content library. We want to document the convenience and reliability of Mazda vehicles. We'll position Subaru as the go-to vehicle for fall adventures - targeting the wellness and adventure seeking demographic.
Using our social media channels, we will highlight the stunning scenery, authentic and real community experiences and aim to showcase the benefits of traveling throughout Québec this summer season with a Subaru vehicle.
Concept Images.
#SubaruCanada
Deliverables
Throughout our journey , we will capture and deliver the following:
‣ Thirty royalty-free high-resolution photographs.
‣ Two IG Reels
‣ Nine IG Story Frame
‣ One TikTok
Our deliverables can be tailored specifically to your needs. In addition, we can offer the following as an extended package:
‣ Short form videos
‣ One Instagram Guide.
‣ One 60 second recap video.
‣ Three 15 second social videos.
Schedule
August ‣ Trip commences
September ‣ Content posted
September ‣ Assets delivered
This schedule provides a rough timeline. The weather during these months is preferable for this project but we are flexible and dates can be catered to your needs.
Distribution.
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a link to our media kit that will outline the stats to help you get a better idea of our audience.
Social:
The Rolling Van - (Instagram) 42k Social Followers
Target Reach: 42 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Six years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.