Exploring British Columbia
With Topo Designs.
The Campaign:
We're working on a shoulder season campaign for Hello BC (Canada's second largest tourism industry) and we thought Topo Designs would be a great partner for the journey. Your diverse selection of adventure-driven gear would fit right into this trip by helping us explore remote areas in comfort and warmth all while continuing to capture the important moments along the way!
We want our audience to be encouraged to explore the vibrant cities and charming towns, provincial parks and other well-kept secrets along the way. This campaign is directly focused around inspiring and enabling all people to get outside and enjoy the natural beauty BC has to offer.
When Will This Take Place: September 2022
What’s Required From You: Choose a package below!
What’s In It For You: An amazing opportunity to share your new line of products with a large Canadian audience in unrivalled BC scenery.
Concept Images.
Here are some concepts of how we imagine capturing
Topo Designs’ line of products along the way.
Move outside the expected
With Topo Designs.
Concept video.
Deliverables.
The goal of this project is to create a multi-faceted story shared across multiple mediums and platforms. A magnetic short film, stunning imagery and engaging articles shared throughout social and traditional media. We’re experts at producing high quality and engaging content. We invite Topo Designs to escape the ordinary and join us on our upcoming road trip. We’ll take your gear along for the ride to capture authentic and inspired content.
Global Package:
$8,000
• Inclusion of Topo Designs in @therollingvan x Hello BC Campaign
• (15) Final client select images. Social and web, in perpetuity
• (5) Story frames on @therollingvan IG.
Rover Package:
$13,000
• Inclusion of Topo Designs in @therollingvan x Hello BC Campaign
• (20) Final client select images. Social and web, in perpetuity
• (7) Story frames on @therollingvan IG.
• (1) Static Post on @therollingvan IG.
• (2) 15sec. cinematic social videos
Klettersack Package:
$17,000
• Inclusion of Topo Designs in @therollingvan x Hello BC Campaign
• (30) Final client select images. Social and web, in perpetuity
• (10) Story frames on @therollingvan IG.
• (2) in-feed IG post on @therollingvan IG
• (2) 15sec. cinematic social videos
• (2) 30sec. cinematic social videos
All deliverables can be tailored for content and budget requirements.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Potential outlets:
Social:
The Rolling Van - (Instagram) 42k Social Followers
Hello BC - (Instagram) 586k Social Followers
Target Reach
42 Thousand
Potential Reach
1.7 Million
Matt & Aaron
How @therollingvan & Citizen North came to be.
Five years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Five years later we started a full services creative agency, Citizen North. Based in Montreal, Québec we are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
