Fuelling Winter
Tourism For Jasper
The Story:
How would you spend a winter vacation during this Covid Era? For us, there’s no other choice than a trip through Alberta’s famous Jasper National Park. Our goal is to take advantage of the Canadian winter and to come discover – or rediscover – all the different attractions in the Canadian Rockies while respecting public health recommendations.
When Will This Take Place: February 2021 (January if requested)
What’s Required From You: Choose a package below!
What’s In It For You: A new set of media assets that are relevant to the current climate. Our content is coming from real people, recommending real experiences.
Covid-19
Let’s cut right to the question on everyones mind…
What will the winter season look like in a pandemic year?
As many Canadians remain unsure about their holiday travel plans, we’ve outlined what we see as a successful press trip during the pandemic and how we will weave together such content.
Keep Exploring.
Travelling in Alberta is a chance to support local businesses while continuing to prioritize safety. Before venturing out, we will be sure to check local regulations for the most up-to-date information.
Avoid The Crowds.
At a time where keeping distance from others is key, an escape outside our major cities is worth considering.
Travel Responsibly.
As Canada begins to reopen, we’re creating content that will highlight how to get out and explore in a thoughtful, safe, and respectful manner.
Concept Images.
Highlighting the endless options to avoid the crowds and be safe while doing so.
Outdoor options to
fuel winter tourism.
Concept video.
Millennials who might typically take winter trips to Phoenix, Mexico or Hawaii may be staying home this year - we are here to encourage them to get outside and explore a domestic location.
Deliverables.
Maligne Package:
(3) frames per day on @therollingvan IG stories
(20) Photos
(3) 30sec. Social Videos
Pyramid Package:
(1) in-feed IG post on @therollingvan
(5) frames per day on @therollingvan IG stories
(40) Photos
(5) 30sec. Social Videos
Mount Edith Package:
(2) in-feed IG post on @therollingvan
(10) frames per day on @therollingvan IG stories
(80) Photos
(3) 15sec. Social Videos
(7) 30sec. Social Videos
(1) 60sec. Full Recap Film
All deliverables can be tailored for content and budget requirements.
Distribution.
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the stats to help you get a better idea of our audience.
Social:
The Rolling Van - (Instagram) 25k Social Followers
Target Reach: 25 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Three years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.