Chasing Fall Foliage With
Toyota Canada!
How can we make the most out of travelling locally and rediscovering our backyard.
The Story:
How would you spend a weekend on the Northeast? For us, it’s no other choice than chasing the fall foliage up and down the east coast!
We want to document the convenience and reliability of Toyota vehicles. We'll position Toyota as the go-to vehicle for fall adventures - targeting the wellness and adventure seeking demographic.
We want to help inspire our audience to fulfill their bucket list, all while staying close to home this autumn season!
Concept Images.
The Perfect Road
Trip Essentials.
Toyota
Concept video.
Millennials are flocking to all different forms of alternative travel whether it’s luxurious staycations, van life, or camping - we are here to encourage them to get out and explore the local landscapes!
Deliverables.
The goal of this project is to create a multi-faceted story shared across multiple mediums and platforms. A magnetic short film, stunning images and engaging articles shared throughout social and traditional media. Our team are experts at producing high quality, engaging content. We invite your brand to escape the ordinary and join us on our upcoming road trip. We’ll take your gear into the wild to capture authentic and inspired content.
Highlander Package:
2 frames on @therollingvan Instagram stories
10 final client selects, social and web, in perpetuity
1x 30sec. Full Recap Film
Tacoma Package:
1 Instagram in-feed post on @therollingvan feed
5 frames on @therollingvan Instagram stories
25 final client selects, social
and web, in perpetuity
1x 60sec. Full Recap Film
2x 30sec. Social Videos
All deliverables can be tailored for content and budget requirements.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Potential outlets:
Target Reach
18.8 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Three years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. Based in Montreal, Québec we are fortunate to have great access to the outdoors and still make plenty of time to get back to our roots of road trips and backcountry adventures. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
