@TheRollingVan Takes On The
Californian Coast With Turo!
The Story:
We’ve had a long Canadian winter - it’s about time we escape and head somewhere new this spring season. Where to may you ask? Think surfing, vitamin D, burritos, and palm trees. We’re oh so ready to ditch our jackets and embrace that SoCal lifestyle. From the sandy beaches of San Diego to the bustling streets of Los Angeles, adventure and exploration will be the beating heart of this trip. SoCal is a vast and diverse region, so a car rental is the perfect way to explore all that it has to offer
Our plan is to position Turo as a reliable and affordable car rental service - an alternative from our instinct to opt for the traditional route of renting a vehicle. We already know you offer an extensive fleet of vehicles that are perfect for any trip, whether you're traveling solo or with a group. From fuel-efficient cars to spacious SUVs, Turo provides something to suit every need and budget.
Concept Images.
Adventure, Exploration and Hard Work.
Deliverables.
Pacific Beach Package
5 frames on @therollingvan Instagram stories
10 final client selects, social and web, in perpetuity
1 Reel on @therollingvan
Coastal Package
1 Instagram in-feed post on @therollingvan feed
10 frames on @therollingvan Instagram stories
25 final client selects, social
and web, in perpetuity
1 Reel on @therollingvan
All deliverables can be tailored for content and budget requirements.
Distribution.
How the world will see your content:
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the potential reach.
Target Reach
42 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Six years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.