Fuelling Winter Content
for Turo
We choose the car.
We control the adventure.
Not the rental car company.
The Story:
Our journey begins in Boise and embarks on a road trip to visit Idahos top five most iconic winter destinations in the state. Our plan is to highlight a variety of adventures, from sunrise tours in the backcountry, snowmobiling over snow capped mountains, to wandering through the culturally rich towns that lay nestled beneath these mountains. There will be a special focus on the audience yearning for the real, taking roads less travelled and experiencing hidden gems off the beaten track. All while capturing the cool, small town charms and culture Idaho has to offer over the course of 10 days.
Our goal is to assist Turo with your marketing needs by capturing fresh and modern media assets for your content library. In addition, we want to share these images and tell stories of our road trip with our audience of 42+ thousand people along with having your vehicle showcased throughout the campaign & advertising for Visit Idaho.
Using our social media channels, we will highlight the advantages of booking a vehicle with Turo. From our outdoor adventure specific vehicle to our longer-duration usage, airport pickups, and everything in between. We choose the car. We control the adventure. Not the rental car company.
When Will This Take Place: Febuary 2023
What’s Required From You: Choose a package below!
Concept Images
Highlighting the endless options of winter activities
Outdoor options to
fuel winter content.
Concept video.
Deliverables
Throughout our journey with Visit Idaho, we will capture and deliver the following:
‣ Inclusion of Turo in Visit Idaho’s Winter Campaign and advertising media assets thereafter.
‣ Ten royalty-free high-resolution photographs.
‣ One social media post on Instagram from @therollingvan.
‣ Three Instagram Stories from @therollingvan highlighting our experience with using the Turo app.
Our deliverables can be tailored specifically to your needs.
In addition, we can offer the following as an extended package:
‣ 15-30 second social video.
‣ 45-60 second social video.
‣ Overall Recap video.
‣ Additional Photographs.
Schedule
Dec ‣ Send document and await feedback
Dec ‣ Confirm Project
Feb ‣ Anticipated month of project.
Feb ‣ All digital content completed.
Feb ‣ Assets delivered.
This schedule provides a rough timeline. The weather during these months is preferable for this project but we are flexible and dates can be catered to your needs!