Capturing Rab’s 2021
Khroma Collection
The Story:
This is the season of constant change. Each day presents unique requirements for staying comfortable and safe in the great outdoors. Our goal is to document Rab’s 2021 winter outerwear and put them to the test for our social audience. From backcountry touring in the Canadian Rockies to exploring Quebec’s famous Chic-Choc Mountains. The diverse landscapes will allow the gear to be highlighted in drastically distinct environments of Canada’s backcountry.
When Will This Take Place: February & March 2020
What’s Required From You: Choose a package below!
What’s In It For You: A new set of media assets that can be used for 2021 marketing + sharing your products with our 35k+ social audience. Our content is coming from real people, recommending real products.
Covid-19
Let’s cut right to the question on everyones mind…
What will the winter season look like in a pandemic year?
As many Canadians remain unsure about their winter travel plans, we’ve outlined what we see as a successful content trip during the pandemic and how we will weave together such content for Rab.
Keep Exploring.
Travelling in Canada is a chance to support local businesses while continuing to prioritize safety. Before venturing out, we will be sure to check local regulations for the most up-to-date information.
Avoid The Crowds.
At a time where keeping distance from others is key, an escape outside our major cities is worth considering.
Travel Responsibly.
As Canada begins to reopen, we’re creating content that will highlight how to get out and explore in a thoughtful, safe, and respectful manner.
Banff 2020 Shoot
These are just a few images out of hundreds we shot throughout our time in Banff.
Deliverable Examples:
Social Package:
$3,500
(20) Final client select images. Social and web, in perpetuity
(5) Story frames on @therollingvan IG.
Feature Package:
$6,000
(30) Final client select images. Social and web, in perpetuity
(10) Story frames on @therollingvan IG.
(1) Static Post on @therollingvan IG.
(2) 15sec. Cinematic social videos
Hero Package:
$10,000
(65) Final client select images. Social and web, in perpetuity
(15) Story frames on @therollingvan IG stories
(2) Static Post on @therollingvan
(5) 15sec. Cinematic social Videos
(1) 60sec. Cinematic Video
All deliverables can be tailored for content and budget requirements.
Distribution.
We know you want great content, but it's nothing without a plan to share it with the world. Great distribution is key, so we're working with the best platforms to put eyes on the project. Below is a list of the stats to help you get a better idea of our audience.
Social:
The Rolling Van - (Instagram) 35k Social Followers
Target Reach: 35 Thousand
Matt & Aaron
How @therollingvan & Citizen North came to be.
Three years ago, we went gunnin’ for the road unknown. This moment ignited our odyssey of travel, self-exploration and a career we never expected. Picking up some camera gear early in our travels, we began documenting this lifestyle as if it were our day job. Funny thing, that’s exactly what came to be.
Images and videos were the perfect way to express the authentic stories we were seeking to share. These same stories connected us to reputable brands, corporate companies, and local businesses.
Four years later we started a full services creative agency, Citizen North. We pride ourselves in being light and fast to accommodate the pace of new media. Every day is a new challenge that we embrace with open arms and a spirited enthusiasm.
